Short link targeting
When you're editing your dynamic short link you can see the tab "Targeting" here you can set up lots of different types to target your audience.
When you select a country from the dropdown you will be able to add different destinations for every country you want.
When you select a device type from the dropdown you will be able to have up to 3 different destinations for your short link, Mobile, Tablet, and Desktop.
When you select browser language from the dropdown you will be able to add different destinations for every language you want.
Rotation & A/B testing
When you select rotation & A/B testing from the dropdown you can add different destinations based on a percentage you fill in. For example, you can add two destinations with both having 50% of the traffic pointed to them, for example, to see which destination is performing better.
When you select operating system type from the dropdown you will be able to have up to 7 different destinations for your short link, iOS, Android, Windows, OS X, Linux, Ubuntu, or Chrome OS. You could use this feature to send your customers to the right app store.