# How to set up A/B testing?
A/B Testing is a short link feature found in URL shortening services. Although it may be confusing to set up, link shortening services like SQR.co make it simple. Here's a quick tutorial on how to set up A/B testing using SQR.co:
1. Log into your SQR.co account.
2. [Shorten a link](https://sqr.co/link-create). *(If you have already shortened your desired link, open it for editing)*.
3. Click on the Targeting tab and select Rotation & A/B Testing from the dropdown.
4. Click the Create button to create multiple destinations you want to test.
5. Set the desired percentage of users you want to send to the variation page. You can divide the percentage per destination you added so they're 100% combined.
6. Click Update.
Thankfully, services like SQR.co have made the process far more manageable. You're on your way to creating your ideal marketing plan in just six easy steps.
Read: [How SQR.co can Improve your Marketing Plan via A/B Testing](https://sqr.co/How%20SQR.co%20can%20Improve%20your%20Marketing%20Plan%20via%20A/B%20Testing)
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